Client Case: The New Tropicana Las Vegas – In-House Video

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The New Tropicana Las Vegas came to Olicity to help them properly showcase all the wonderful changes they've made recently. We studied all the changes that were made and tried to find what separates the New Tropicana from the Old Tropicana as well as what makes them different from other Las Vegas hotels, resorts, and casinos. What we found was a more modern and stylized resort with beautiful views, rooms, and suites as well as a plethora of dining and entertainment options. The Tropicana has … [Read more...]

Client Case: E Fact™ – Full Service Advertising

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E Fact™ is a brand new product being launched in the US as a competitor and alternative to energy drinks. The difference is that E Fact™ is a capsule, which is more convenient than those torpedo sized energy drinks and has the added benefit of no crash, more sustainable energy (up to 8 hours), no sugar, and zero calories. Olicity was contracted to execute the brand introduction, including the advertising strategy, the creative execution, and the day to day management. Services include: … [Read more...]

Why Your Business Needs To Be On Google+ in 2013

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When Google launched Google+ or Google Circles as it was called back in 2011, there was a overwhelming sense that they were making the same kind of mistakes as they did with Wave and Buzz. However, as we enter 2013, many digital commentators are beginning to change their tune. Indeed, it seems as though this year will be the one in which every business rushes to join the  Google+ ranks in pursuit of that elusive  bump up the SEO ladder. However back when it was launched, Google+ was seen … [Read more...]

Guest Blogging is About Much More Than a Higher Page Rank

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For any writer or website owner trying to make a name for themselves online, the importance of guest blogging cannot be overlooked.  Many people look at guest blogging as a way to get links from a high page rank site; however this should not be the only consideration that you look for.  A site that is reputable, trusted and has a high number of followers holds just as much weight as a site with a higher PR and focusing on sites like this that are within your particular niche is a great way to … [Read more...]

Work Smarter – Not Harder

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Here's an infographic we found courtesy of BestMastersDegrees.com. Always looking for ways to be more efficient workers, we thought you all might find this useful: … [Read more...]

Keynote at PubCon Las Vegas 2012

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The six universal principles of social influence. Very interesting stuff we all know, but don't use. Be nice, talk about yourself, and give back. … [Read more...]

26 Signs You’re Obsessed With Facebook

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Facebook is many things. It’s a way to stay connected with friends and family. It’s a way to learn more about your favorite brands. It’s a way to meet new people. And it’s also a great way to kill some time. Some people don’t spend too much time on the popular network and only graze through it on occasion to see what their friends and family members are up to. And then there are those who are a little too overboard. If you’re seeing the Facebook logo in your sleep or experiencing … [Read more...]

6 Ways To Make Your Blog More Effective

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If your business has a blog but you aren't 100% satisfied with how it's performing, you'll be happy to know that there are quite a few things you can do to make it more effective. Here are six ways you can get more mileage out of your blogging efforts: Experiment with Posting Frequency Should you post three times a week? Twice a month? While there are plenty of "gurus" who will tell you that they know the ideal posting frequency for blogs, the truth is that every blog has its own audience. … [Read more...]

GoDaddy DNS Servers are down

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If you are experiencing your website to be laggy, loading halfway or not loading at all. and you at the same time have your DNS servers set up through GoDaddy, then they are the cause. GoDaddy is having major issues with their DNS, which causes websites all across the globe to be affected. The GoDaddy main website is not loading at all, simply due to extreme customer interest, causing an unplanned denial of service attack. Your actual website is doing just fine on our servers, and your SEO … [Read more...]

20% Discount on PubCon Las Vegas 2012

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Want to learn from the best in the world of search, social media and affiliate marketing? The line up at this years PubCon, held at the Las Vegas convention center, is mint (OK, I'm speaking too, but there are 8 other sessions going on while I'm speaking, so you should be able to find something else to attend). If you wish to attend, why not save 20% in the process. We have snatched a nice speakers discount coupon, which you can use to sign up, though only valid for Gold and Platinum passes. … [Read more...]