Launching a new brand

October 8, 2012 by Comments
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What does it take to launch a new brand successfully? I'm sure that a lot of people will say a lot of luck. And I believe that is correct, but in the words of Thomas Jefferson: I am a great believer in luck, and I find the harder I work, the more I have of it. When launching a new brand, the one thing you can't do, is believe that just because you created a perfect identity, a great website, the funniest video on the planet and have a better product than anyone else, that just because you … [Read more...]

Filed Under: Content Writing, External Videos, Google Adwords, online advertising, Online videos, Pay Per Click campaign, Search Engine Optimization, Social Media Marketing, Twitter, Website Design

Build a Landing Page that Converts

June 22, 2011 by Comments

If users are landing on your home page from a pay per click ad, you could be getting better conversion through a custom landing page. Unlike a home page which typically offers general information and invites users to take a look around, a custom landing page has one focused message that provides a solution to the search query, while converting users into buyers or leads. Here are a few tips to keep in mind while building your custom landing page: 1)   Create an easy path to follow - whether … [Read more...]

Filed Under: Google Adwords, online advertising, Pay Per Click campaign, Website Design Tagged With: , , , ,

Rank Higher and Pay Less Per Click

February 16, 2011 by Comments

Being number one is never easy, and when it comes to advertising taking the top spot is usually a battle between who has the deepest pockets. AdWords, Google’s main advertising system has changed the Pay Per Click game on the search network by adding a ranking factor called Quality Score, instead of ranking solely through bids per click. Pay Per Click (PPC) ranking on Google is determined by two factors: Quality Score and maximum bid. Since we all know what maximum bid involves, let’s … [Read more...]

Filed Under: Google Adwords, online advertising, Pay Per Click campaign

Improve your click-through rate

June 24, 2010 by Comments

If you currently run online advertising, it is incredibly important that you are aware of your click through rate (ctr) for a few reasons: higher ranking for your ad (ctr is a factor in the quality score for ad rank on Google) lowest possible cost per click (the higher the ctr, the lower the bid can be for that same placement). more traffic and more sales (no clicks = no conversions) A click through rate is the percentage of viewers that click on the ad.  The ctr is calculated by dividing … [Read more...]

Filed Under: Google Adwords, online advertising, Pay Per Click campaign Tagged With: , ,

The Good and Bad of Display Ads

May 20, 2010 by Comments

If you’ve seen an online banner ad and wondered if you should get one for your business, read on to discover the benefits and drawbacks of these tricked out ads. Banner Ads or Display Ads, are image based ads that contain a link to your site and are placed on various related websites. Display ads debuted on the web 16 years ago in 1994, and have come a long way since the static image ads they once were. Today these display ads employ amazing graphics and interactive features, but are they … [Read more...]

Filed Under: Google Adwords, Pay Per Click campaign Tagged With: , , ,