Graphic by: OnlineCollegeCourses.com … [Read more...]
What Not to Do When Advertising Your Brand on YouTube
January 14, 2013 by
Advertising on YouTube can be very successful for your business if you follow the right way of doing things. With billions of potential viewers, YouTube remains one of the biggest ad market available for any business. It is scalable to fit the needs of a small business owner as well as a corporation. It lacks the barriers of entry associated with other advertising markets, and has a better than average conversion rate for well-targeted campaigns. To ensure that you get the most out of your … [Read more...]
Why Your Business Needs To Be On Google+ in 2013
January 9, 2013 by
When Google launched Google+ or Google Circles as it was called back in 2011, there was a overwhelming sense that they were making the same kind of mistakes as they did with Wave and Buzz. However, as we enter 2013, many digital commentators are beginning to change their tune. Indeed, it seems as though this year will be the one in which every business rushes to join the Google+ ranks in pursuit of that elusive bump up the SEO ladder. However back when it was launched, Google+ was seen … [Read more...]
Planning For Sharable Content
November 16, 2012 by
It’s one thing to add social sharing buttons to all your webpages and yet another to actually create content people will want to share. One very basic element that sets a site up to be shareable is the depth of the information it provides. Many webmasters buy up domains with high cost per click keyword values only concerned with how they can best monetize them. Thought provoking content requires genuine knowledge, understanding of the niche, understanding of the target market and its needs and … [Read more...]
Launching a new brand
October 8, 2012 by
What does it take to launch a new brand successfully? I'm sure that a lot of people will say a lot of luck. And I believe that is correct, but in the words of Thomas Jefferson: I am a great believer in luck, and I find the harder I work, the more I have of it. When launching a new brand, the one thing you can't do, is believe that just because you created a perfect identity, a great website, the funniest video on the planet and have a better product than anyone else, that just because you … [Read more...]
How to Write an Interesting Tweet
August 6, 2012 by
Guest Blog: By Roman However strange it may sound, indeed it requires a set of skills to write an interesting tweet and to catch people, to involve them into it and, moreover, to always be at the centre of your customers’ attention. You may think that the easiest thing in the social networking areas is to write a status and to comment on them but be sure that if the tweet is isn’t formed correctly or doesn’t express the thoughts you mean, the success will not only turn his face from … [Read more...]
How Have Smart Phones Changed Marketing?
July 16, 2012 by
The rise of Mobile – An infographic by the team at Trinity Digital Marketing … [Read more...]
Running a Social Media Contest
April 27, 2012 by
Running contests on social media sites like Facebook and Twitter are great ways to engage your fans and followers and help gain new ones as well. Here are a few tips on how to run a successful social media contest: Don't Let Your Contest Into A Customer Service Forum Run a test within your company before putting it out there. Any glitches will lead to an @reply disaster. Twitter followers and Facebook fans aren't known for their patience and compassion. It's the Internet, gentlemen, the gods … [Read more...]
New identity for Red Rock Fertility
March 22, 2012 by
A complete integration of the new corporate identity for Red Rock Fertility is well on its way. Today we are launching their new TV commercials, their new website, a redesigned Facebook page, and an upcoming print campaign. The logo The Red Rock Fertility logo is a work of art done by Michael Miltersen and Olicity. The logo comes with a complete color and style guide so that everything from this point forward reflects the same message of family and scientific advancement. The … [Read more...]
Adventures in Advertising Episode #2: Twitter For Business
February 8, 2012 by
http://vimeo.com/36032263 … [Read more...]