Graphic by: OnlineCollegeCourses.com … [Read more...]
Client Case: The New Tropicana Las Vegas – In-House Video
February 18, 2013 by
The New Tropicana Las Vegas came to Olicity to help them properly showcase all the wonderful changes they've made recently. We studied all the changes that were made and tried to find what separates the New Tropicana from the Old Tropicana as well as what makes them different from other Las Vegas hotels, resorts, and casinos. What we found was a more modern and stylized resort with beautiful views, rooms, and suites as well as a plethora of dining and entertainment options. The Tropicana has … [Read more...]
Importance of website speed and SEO
February 15, 2013 by
Applying simple logic will tell you that optimizing your website for speed and usability will increase your conversion rate and ultimately your ROI. But more than ever, optimizing for speed and applying best practices when coding, will increase your rankings and crawl rate, especially with Google. Applying the same basic logic as before will explain why: Google has more than 2,000,000 servers around the world. I wouldn't be surprised if the number is actually closer to 3 million now. I have … [Read more...]
Infographics And SEO
January 28, 2013 by
Infographics are becoming an increasingly integral part of websites with every passing day. Up until now, people have been quick to criticize them as counterproductive when it comes to search engine optimization. Indeed, at first glance it would make sense to have regular copy, rather than images, in order to increase SEO. However, there are actually a lot of ways in which your website can benefit from incorporating infographics – and SEO is a big one. Link Capacity The first and most … [Read more...]
What Is Your SEO Strategy For 2013?
January 24, 2013 by
What is your SEO strategy for this year? Do you have it? Have you considered all the possible Google updates and its algorithm's changing in 2013? How can these changese can affect SEO? These are some of my SEO predictions for 2013 based on my own experience working hardly in 2012. SEO spending will increase Huge number of marketers still consider SEO as a strongest way of building link. SEO isn't free, but comparing to other forms of marketing, it is very cost effective. It is … [Read more...]
Client Case: E Fact™ – Full Service Advertising
January 17, 2013 by
E Fact™ is a brand new product being launched in the US as a competitor and alternative to energy drinks. The difference is that E Fact™ is a capsule, which is more convenient than those torpedo sized energy drinks and has the added benefit of no crash, more sustainable energy (up to 8 hours), no sugar, and zero calories. Olicity was contracted to execute the brand introduction, including the advertising strategy, the creative execution, and the day to day management. Services include: … [Read more...]
What Not to Do When Advertising Your Brand on YouTube
January 14, 2013 by
Advertising on YouTube can be very successful for your business if you follow the right way of doing things. With billions of potential viewers, YouTube remains one of the biggest ad market available for any business. It is scalable to fit the needs of a small business owner as well as a corporation. It lacks the barriers of entry associated with other advertising markets, and has a better than average conversion rate for well-targeted campaigns. To ensure that you get the most out of your … [Read more...]
Why Your Business Needs To Be On Google+ in 2013
January 9, 2013 by
When Google launched Google+ or Google Circles as it was called back in 2011, there was a overwhelming sense that they were making the same kind of mistakes as they did with Wave and Buzz. However, as we enter 2013, many digital commentators are beginning to change their tune. Indeed, it seems as though this year will be the one in which every business rushes to join the Google+ ranks in pursuit of that elusive bump up the SEO ladder. However back when it was launched, Google+ was seen … [Read more...]
Sorting a multi nested meta_query in WordPress
January 6, 2013 by
I find myself more and more often in a situation where I hit a brick wall trying to reach a certain end result with an advanced query in WordPress. In this particular case the problem was the following: I want to display venues with certain filters and certain sorting on one of my other projects: http://djoystick.com/venues I have to display venues that only match a certain city in a serialized array of cities stored in a custom field. Every venue in the database, and there are many, … [Read more...]
Guest Blogging is About Much More Than a Higher Page Rank
December 3, 2012 by
For any writer or website owner trying to make a name for themselves online, the importance of guest blogging cannot be overlooked. Many people look at guest blogging as a way to get links from a high page rank site; however this should not be the only consideration that you look for. A site that is reputable, trusted and has a high number of followers holds just as much weight as a site with a higher PR and focusing on sites like this that are within your particular niche is a great way to … [Read more...]