If you currently run online advertising, it is incredibly important that you are aware of your click through rate (ctr) for a few reasons: higher ranking for your ad (ctr is a factor in the quality score for ad rank on Google) lowest possible cost per click (the higher the ctr, the lower the bid can be for that same placement). more traffic and more sales (no clicks = no conversions) A click through rate is the percentage of viewers that click on the ad.  The ctr is calculated by dividing … [Read more...]