Early this year Google engineer Steve Baker blogged about the positive results of incorporating synonyms for keywords into websites. According to Baker, 70% of Google searches are affected by the use of synonyms, and out of every 50 inquiries where synonyms were pulled as part of the results, only one unrelated synonym was part of those results. Since synonyms/acronyms have such an impact on queries, Google now displays them in bold type. Traditionally, only keywords and close variations of … [Read more...]